Everyone's favourite streaming platform, Hotstar offers various content like TV shows, movies, etc in different languages. Being one of the most popular OTT platforms in India, Hotstar Ads target a diverse audience. as well as reach sports enthusiasts by advertising during live sports events. Hotstar Ads can connect with consumers on the go and effectively build visibility delivering high impact.

Advertisers

Category Wise Case Studies

Brand Wise Case Studies

Third Party Trackers

Male

Female

Gender Distribution

Users In %

12-15

16-19

20-29

30-39

40-49

Age Distribution

User

Delhi

Mumbai

Hyderabad

Kolkata

Bangalore

Ahmedabad

City Wise Distribution

Users

Maharashtra

Telangana

Tamil Nadu

Karnataka

Gujarat

Kerala

State Wise Distribution

High

Income Level Distribution

Hindi

Tamil

Telugu

Language Distribution

Mobile

Device Distribution

<10K

10-20K

20K+

Device Cost

Online Shoppers

E-Walleters

Power Users

Cross-App Usage

Paid OTT  Apps Audience

Music Shows Interest

Vehicle Owner

Stocks and MFs Investors

Cooking Interest

Annual Travelers

Credit Card Users

Graduates/Diploma  Holders

International Travelers

Other Profiling

Drama

Reality

Romance

Family

Mythology

Others

Action

Horror

Content Genre

Per Day

Average Time Spent

Pune

Chandigarh

Uttar Pradesh

Bihar

Madhya Pradesh

Rajasthan

Orissa

Other Area Covered

Top Shows and Movies

Creative Spec

Video Ads are displayed as both pre-roll video ads and mid-roll video ads on both the app and website. Pre-roll Video Ads are promotional videos that appear before the selected content is played. Mid-roll Video Ads are promotional videos that run in between the content while it is being played. Pre-roll Ads run for 6 secs to 10-seconds, whereas, Mid-roll Ads run for 10 secs to 180 secs. These ads are unskippable for up to 55 seconds.

Video

Impression

Pre-Roll Reference Video Ad

Hotstar - Video Advertising - Lead generation

Hotstar - Video Advertising 3

Buy Type

Video Type

Video Length

Screen Shot

Audience/Device

1 Level Targeting

2 Level Targeting

3 Level Targeting

Masthead Banners are displayed on the top of the platform's homepage for a total of 24 hours. Masthead Banners can be showcased on both the app and website of the platform.

Masthead Banner

Hotstar Advertising Mashthead Banner

CTV Advertising or better known as Connected TV Advertising will allow brands to reach the right audience by placing ads on various Smart TVs and TVs connected to various OTT devices such as Amazon Fire TV Stick, Chromecast With Google TV, Apple TV, and more. CTV Advertising will be displayed on a full screen for a minimum duration of 10 seconds.

Connected TV

Impressions

Geo Targeting

Banner ads on Hotstar include three formats: Frames ad, Stubs ad, and Display. Frames ad appears around video content, providing high visibility. Stubs ad shows between content previews, driving engagement. Display ads appear on various pages, ensuring wide reach. These formats help boost brand visibility effectively across Hotstar.

Banner

Placement

Introducing a groundbreaking opportunity for brands: Pause Ads on Disney+ Hotstar. Seamlessly integrated and non-intrusive, these industry-first ads capitalize on user-generated pauses, delivering captivating brand moments during prime viewing. Reach premium audiences on Connected TV like never before, ensuring your message resonates precisely when it matters most.

Pause Ads

Ad Type

Device

Display Billboard Ads feature striking visuals, concise messaging, and a clear call to action, emphasizing the platform's vast and exclusive content. Mobile Billboards offer dynamic reach, 3D Breakout Billboards create immersive experiences with standout designs, and CTV Billboards target connected TV viewers with impactful, large-screen visuals. Together, these formats deliver high visibility and engagement, making them ideal for promoting exclusive content or enticing offers on OTT platforms.

Billboard

This advertising campaign is currently unavailable as the platform is not taking any requests for the same. If the platform decides to resume the media option we will update the same on the site.

Lead Generation

Hotstar Advertising Lead Generation 1

Hotstar Advertising Lead Generation 2

Hotstar Advertising Lead Generation 3

The status is unavailable as the platform is not taking any CPI campaigns further. If the platform decides to resume the CPI campaign we will update the same on the page.

App Install

Install

Hotstar Advertising  App Install 5

Hotstar Advertising  App Install 4

Interest Targeting

Type

Hotstar

<h1>Hotstar Advertising</h1>

Hotstar App is an Indian OTT Platform offering feature-length movies, web series, live-streaming sports and more. Hotstar Ads target an actively engaged audience watching content on the app for approx. 55 mins. Hotstar Ads help boost visibility and promote awareness using high-impact marketing tools. Hotstar Ads will be played alongside curated content, reaching a wide audience.

Hotstar Advertisement has various media options for different needs like video ads, banners, etc., and offers different pricing models depending on these ad types. Want to Advertise on Hotstar? Get the best rates for advertising on Hotstar now!<h2></h2><h2 dir="ltr" style="background-color: #ffffff;">Hotstar Advertisement: A Powerful Tool for Brand Visibility</h2>Hotstar Advertising allows brands to showcase their products and services through pre-roll ads, banner ads, and other ad formats at strategic moments in movies, shows, and live events. With over 300 million+ subscribers, Hotstar offers a vast platform for building brand recognition and increasing visibility.Brands can use Hotstar Ads to improve awareness, boost traffic to their websites, and engage their target audience. The ads appear as video or banner ads, with options to play before or during content, making them more likely to be viewed by the audience. Hotstar Advertising is a powerful and cost-effective way to reach specific market segments in India, providing both brand exposure and meaningful engagement at competitive rates. <h2 dir="ltr" style="background-color: #ffffff;">Hotstar Advertising Cost</h2>Hotstar advertising costs can vary significantly based on the type of ad format chosen. For video ads, the cost is ₹0.083 per impression, making it a cost-effective option for brands aiming to reach a large audience with engaging content. On the higher end, premium placements like the Masthead Banner, which provides maximum visibility on the platform, are priced at ₹35,20,000 per day. This wide range of advertising options allows businesses to tailor their campaigns according to their budget and objectives, ensuring effective audience reach on one of India's leading streaming platforms.<h2 dir="ltr" style="background-color: #ffffff;">Hotstar Advertisement Rates</h2>Hotstar Advertisement Rates can be easily found in the “Top Choice” section of the “Hotstar Advertising” page, where all digital advertising media options are available for placing your Hotstar App Advertisement. Brands can browse the media options section to select the ad formats that best meet their needs. For discounted rates, visit The Media Ant website, where you can customize your media options as per your requirements. The Media Ant is dedicated to providing the most accurate and frequently updated data on Hotstar Advertising Rates. Given the popularity of Hotstar as a digital advertising platform, it’s essential for advertisers to stay informed about the latest rates. You can find the updated Hotstar Advertising Cost under the “Media Options & Pricing” tab, and for the latest update, check the blue tick beside the rates in the Media Options tab.<h2>Hotstar Advertising Agency</h2>The Media Ant is a top digital advertising agency in India, with a huge presence in Bangalore, Mumbai, and Delhi. We will help you plan, buy and execute <a href="https://www.themediaant.com/ad-campaign-brief">digital advertising campaigns</a> nationwide. As India's top digital advertising agency, The Media Ant will provide you with recent trends in digital advertising and help you figure out the best approach for digital marketing campaigns. The Media Ant will help you in measuring your Hotstar ad campaign and will provide you with the best possible rate in digital advertising. Check the best rates to advertise your brand on digital platforms in The Media Ant's digital advertising planning tools. You can contact us through , Phone, or Email. The Media Ant contact details are available in the <a href="https://www.themediaant.com/contact-us">Contact Us</a> section of our website.<h2 dir="ltr" style="background-color: #ffffff;">FREQUENTLY ASKED QUESTIONS</h2>What is the cost of advertising on Hotstar?The ads’ cost on Hotstar depends on the type of advertisement. The price of video ads amounts to ₹0.083 per impression, establishing a cheap way to connect with a widespread audience. High-impact visibility remains attainable with Masthead Banners at the cost of ₹35,20,000 per day. This capacity for pricing adaptability allows brands to tweak their campaigns to meet unique financial and strategic challenges on one of India's leading streaming services.Who Advertises on Hotstar?Brands who rely on Hotstar for visibility commonly use it to connect with a large number of audiences. Dominating over 75% of the OTT market share, Hotstar attracts diverse sectors such as :<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Consumer Durables: Enhances brand memory by drawing a large audience with interactive advertisement formats.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Telecom: Well-established firms like Airtel take advantage of Hotstar’s imaginative advertising skills to build relationships with customers.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">E-Commerce: Because Hotstar’s engagement rates are higher than those on Facebook and YouTube, it serves as a powerful means for e-commerce promotions.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Food and Beverage: Brands including McDonald's, Subway, and Snickers use Hotstar to reach their audience and experience benefits from its 286.6 million strong reach.</li></ul>How are Brands Advertising on Hotstar?Hotstar serves as a comprehensive video destination across mobile and web platforms, featuring a vast catalog of TV shows, movies, live sports, and more. This broad spectrum of content accessibility gives advertisers opportunities to carry out focused ad campaigns. The Media Ant offers brands specialized advertising services at reasonable prices in order to enhance their reach.Who Are the Target Audiences for Hotstar Advertising? Age Groups: About 69% of the viewers fall within the 18-34 age group.Socioeconomic Class: About 85% of the urban viewers are categorized as NCCS AB.Gender Distribution: Ads on the Hotstar app reveal a male audience of 80% and a female audience of 20%, while website ads show 60% male and 40% female viewership.Language and Preferences: About 61% of the audience speaks mainly in Hindi, with 40 percent expressing preference for drama genres.Why Advertise on Hotstar? According to projections, Hotstar has around 286.6 million users, which makes it a distinct player in the OTT market where it delivers creative advertising solutions at less expensive rates. There is a heavy focus on millennials, with a large part of the audience situated in India's top metro areas. The ads on Hotstar help brands to target this demographic, with the end result of increasing brand awareness and user engagement across a range of different users.<h3>Hotstar App Ads</h3>Hotstar offers the most compelling catalog ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies, and Sports, all in a single destination. Hotstar App Ads will help companies in building brand recognition and boost visibility across platforms.You can access full-length episodes of your favorite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali movies in addition to live sports streaming which includes Cricket, Pro Kabaddi, Badminton, etc.<h3>Hotstar App Ad Agency</h3>Looking for Placing Your Hotstar Advertising? The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency. We help advertisers plan, buy, execute, and monitor their Hotstar Ad Campaigns. Our in-house performance team ensures that your Hotstar App advertising campaigns are monitored to ensure the best performance.In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your Hotstar Ad Campaigns. <a href="https://www.themediaant.com/digital">Get the best rates to place your ad on any digital platform of your choice</a>Our best rates for advertising on Hotstar app are available on our online monitoring dashboard which will help you to monitor the campaign from your phone.You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over , Phone, or email to place your Hotstar Advertisement. Contact details are mentioned in the Contact Us section of the website.

Hotstar Advertising Rates

Banner on Hotstar

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

1 day

Rack Rate

Login To View

Min Billing

₹ 2,50,000

Add to Bag

For Discounted Rate

Min Billing

₹ 2,50,000

Add to Bag

For Discounted Rate

Execution Details

Creative Spec: image

px

.JPG

300

Click here

ADDITIONAL INSTRUCTIONS

# Max File Size 50 kb # Brand Name - Max 20 characters (including space)Campaign Title - Max 24 characters (including space) # Call to Action (CTA) - Max 10 characters (including space)

0.7% - 0.8%

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

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Banner on Hotstar

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

1 day

Rack Rate

Login To View

Min Billing

₹ 2,50,000

Add to Bag

For Discounted Rate

Min Billing

₹ 2,50,000

Add to Bag

For Discounted Rate

Execution Details

Creative Spec: image

px

.JPG

300

Click here

ADDITIONAL INSTRUCTIONS

# Max File Size 50 kb # Brand Name - Max 20 characters (including space)Campaign Title - Max 24 characters (including space) # Call to Action (CTA) - Max 10 characters (including space)

0.7% - 0.8%

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

Confused? We can help

Hire our expert media planners to find, plan and place your next promotion.

Confused?
We can help