The CTV - Live and CTV - PPL ad formats target users during key IPL moments CTV - Live ads are displayed in real-time during live matches to engage users actively following the game, while CTV - PPL ads appear during pre- and post-match coverage, such as analysis or commentary. In both formats, banner ads are shown in a squeeze-up layout, with advertisers charged based on the number of user exposures, ensuring precise targeting and cost efficiency.