Banner ads are rectangular image ads displayed along with the content on the site. Banner Ads are of two types, i.e. Interstitial Banner Ads and Sticky Banner Ads. Interstitial Banner Ads are displayed as full-screen images or GIF ads that will appear after the first 5 cards and then will appear after every 7 or 8 cards. A sticky banner is a type of digital ad that remains fixed in a specific position on the screen as the user scrolls through the content of a webpage or app. Both formats help advertisers capture user attention more effectively and increase brand visibility.