One of the most effective ways to acquire clients is through scratch card promotions on Paytm. After completing a transaction, users receive a scratch card where advertisers can display their ads in the form of coupons. Each scratch is counted as a single transaction, charges are based on the Cost Per Scratch model. Users are also prompted with a coupon discount offer to purchase products on the advertiser’s platform. This creates direct engagement with users, and charges are based on the Cost Per Engagement model, allowing advertisers to drive meaningful interactions and boost conversions. Rate changes based on client category.