Advertising in Mother and Baby Magazine

Advertising in Mother and Baby Magazine

105K

Circulation

Monthly

Frequency

About Advertising in Mother and Baby Magazine

After more than 50 years of being the mum's best friend in the UK, and successful editions in Australia, Croatia, Indonesia, Italy, Malaysia, Poland, Serbia, Singapore, Spain and Thailand, Mother&Baby has arrived to add value to the lives of Indian parents. Reassuring, reliable and reader-friendly, it's already finding a fan following among expecting mums and mothers to children between the ages of 0 and 5.

Key Insights

Language

English

Cover Price

100

Readership

302.7K

Categories

Others

Top Choice

Popular
Full Page
Full Page

Full Page

Full Page covers the entire page of the magazine.
Base Rate

₹ 1,40,000 Per Insert

Popular

Inside Back Cover

Advertisement will be displayed on inside back page
Base Rate

₹ 2,50,000 Per Insert

Premium
Double Spread
Double Spread

Double Spread

A Double Spread Ad spreads on two pages of the magazine. A Central Double Spread Ad is placed in the two middle pages of the magazine.
Base Rate

₹ 2,80,000 Per Insert

Premium
Gatefold
Gatefold

Gate Fold

A page in the magazine folded to the same size as the other pages but intended to be opened out for reading.
Base Rate

₹ 4,80,000 Per Insert

Confused?
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The Media Ant

Mother and Baby Advertising Cost

Advertising Option

TMA Offer

Full Page

₹ 98,000 Per Insert

Inside Back Cover

₹ 1,55,000 Per Insert

Double Spread

₹ 2,00,000 Per Insert

Gate Fold

₹ 3,60,000 Per Insert

About Mother and Baby Magazine Advertising

After more than 50 years of being the mum's best friend in the UK, and successful editions in Australia, Croatia, Indonesia, Italy, Malaysia, Poland, Serbia, Singapore, Spain and Thailand, Mother&Baby has arrived to add value to the lives of Indian parents. Reassuring, reliable and reader-friendly, it's already finding a fan following among expecting mums and mothers to children between the ages of 0 and 5.

Facts and Figures of Mother and Baby Magazine

RegionsCirculation
Delhi12,756
Mumbai12,903
Bangalore4,570
Chennai7,960
Kolkata4,260
Hyderabad1,875
Pune3,185
Chandigarh2,219
Lucknow1,207
Ahmedabad644
Other Towns16,445
Sales Promotion Copies to Gynecologist20,000

Facts and Figures of Mother and Baby Magazine

  • Expecting Mothers
  • New Mothers
  • Mothers of Toddlers
  • SEC A+, A and B
  • Age 25 to 40 years

Facts and Figures of Mother and Baby Magazine

  • Subscription and sampling drives at major gynecologists, pediatricians maternity clinics in top 20 Cities.
  • Special offers and sampling at baby stores like Mother care, Lilliput, Mom and I etc.

Who should advertise ?

Mother and Baby Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Who should advertise ?

Client NameCategory
Mamy Poko PantsPharmaceutical
Mom & MeClothing
iBallElectronics
Johnson & JohnsonPharmaceutical
Apollo Children's HospitalHospital

Execution Process

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

Execution Process

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Execution Process

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.



Execution Process

Post release of your ad in Mother and Baby Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Mother and Baby magazine's respective edition to be shared via email.

Similar Media

In addition to Mother and Baby magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Parenting Category2. Click here to view other magazines in Parenting Category. ​

FAQs

Once the advertisement is printed in Mother and Baby Magazine, copies of Mother and Baby Magazine are sent to the client within one working week.

FAQs

With in 10-12 days of publishing Mother and Baby Magazine you will likely to get the Hard Copy.

Mother and Baby Magazine advertising is a proven method for successful campaign, as it gives you the opportunity to promote your brand to 302720 readers. Place your ad in the hands of the most valuable audience of Mother and Baby. With the circulation of over 105000 Mother and Baby Magazine offers a unique opportunity to advertise to its most frequent and valuable customers. As Mother and Baby Magazine carries limited advertisements, it ensures high visibility to all readers. Mother and Baby is a Monthly Magazine in the Others Segment. Mother and Baby advertising is utilized by a variety of brands to reach out to their target audience. Book Mother and Baby Magazine ads online today. You can explore Mother and Baby advertising rates, different types of media options and advertising costs in Media Options and Pricing tab.

Why Advertise In Mother and Baby Magazine?

Mother and Baby Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Mother and Baby Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Mother and Baby advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Mother and Baby Magazine Advertising

Message Impact

Full-page Mother and Baby Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Mother and Baby Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Mother and Baby Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Mother and Baby Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Mother and Baby for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Mother and Baby Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Mother and Baby Magazine Deliver Engagement

  • The strong positive brand values of the Mother and Baby Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Mother and Baby Magazine.
  • Readers take action as a result of seeing advertising in Mother and Baby Magazine.
  • Targeting with precision and without wastage is a key strength of Mother and Baby Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Mother and Baby Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Mother and Baby Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Mother and Baby Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.