Advertising in Reader's Digest Magazine

Advertising in Reader's Digest Magazine

495K

Circulation

Monthly

Frequency

About Advertising in Reader's Digest Magazine

Hindustan Unilever LimitedJohnson & JohnsonLICState Bank of IndiaHitachi

Key Insights

Language

English

Cover Price

100

Readership

1.5M

Categories

General Interest

Top Choice

Popular
Full Page
Full Page

Full Page

Full Page covers the entire page of the magazine.
Base Rate

₹ 2,11,312 Per Insert

Popular
Half Page
Half Page

Half Page

It covers half page of the magazine
Base Rate

₹ 3,10,000 Per Insert

Premium
Double Spread
Double Spread

Double Spread

A Double Spread Ad spreads on two pages of the magazine. A Central Double Spread Ad is placed in the two middle pages of the magazine.
Base Rate

₹ 9,90,000 Per Insert

Premium

Cover Page

Ad is placed on the Inside Front Cover on the left hand side, Inside Back Cover on the right hand side and Back Cover of the Magazine.
Base Rate

₹ 8,50,000 Per Insert

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Reader's Digest Advertising Cost

Advertising Option

TMA Offer

Full Page

₹ 1,83,750 Per Insert

Half Page

₹ 1,20,000 Per Insert

Double Spread

₹ 6,50,000 Per Insert

Cover Page

₹ 3,25,000 Per Insert

About Reader's Digest Magazine Advertising

Reader's Digest is India's largest-selling magazine in English.

About Reader's Digest Magazine Advertising

  • Hindustan Unilever Limited
  • Johnson & Johnson
  • LIC
  • State Bank of India
  • Hitachi

Facts and Figures

ZonesCopies
West Zone2,20,000
North Zone1,90,000
South Zone1,40,000
East Zone78,000

Facts and Figures

GenderSplit
Male644000
Female314000

Facts and Figures

AgeSplit
12 - 19 years148000
20 - 39 years395000
40+ years415000

Facts and Figures

SECSplit
A618000
B196000
C54000
D28000

Facts and Figures

EducationSplit
Graduate421000
Post Graduate245000

Facts and Figures

70% of Readers Digest readers are Graduates and above

Facts and Figures

33% RD readers are the highly coveted Businessmen class or Self-Employed Professionals

Facts and Figures

ChannelsSplit
Subscription Sales5,45,000
News Stands Sales75,000
Institutional Sales15,000

Facts and Figures

  • Health
  • Travel
  • Adventure stories by eminent personalities from India & abroad
  • Youth through Crossword, Word Power, Quotable Quotes, Points to Ponder, Quickipedia, etc.
  • Knowledge- Who Knew?
  • TechnologyScience
  • Wellness
  • Home
  • Beauty
  • Family
  • Expert opinions on Relations
  • Entertainment
  • Finance- Money Issues/How to keep them safe etc.
  • Shopping

Execution Process

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

Execution Process

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Execution Process

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Execution Process

Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within one working week.

Reader's Digest Magazine advertising is a proven method for successful campaign, as it gives you the opportunity to promote your brand to 1485000 readers. Place your ad in the hands of the most valuable audience of Reader's Digest. With the circulation of over 495000 Reader's Digest Magazine offers a unique opportunity to advertise to its most frequent and valuable customers. As Reader's Digest Magazine carries limited advertisements, it ensures high visibility to all readers. Reader's Digest is a Monthly Magazine in the General Interest Segment. Reader's Digest advertising is utilized by a variety of brands to reach out to their target audience. Book Reader's Digest Magazine ads online today. You can explore Reader's Digest advertising rates, different types of media options and advertising costs in Media Options and Pricing tab.

Why Advertise In Reader's Digest Magazine?

Reader's Digest Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Reader's Digest Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Reader's Digest advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Reader's Digest Magazine Advertising

Message Impact

Full-page Reader's Digest Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Reader's Digest Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Reader's Digest Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Reader's Digest Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Reader's Digest for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Reader's Digest Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Reader's Digest Magazine Deliver Engagement

  • The strong positive brand values of the Reader's Digest Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Reader's Digest Magazine.
  • Readers take action as a result of seeing advertising in Reader's Digest Magazine.
  • Targeting with precision and without wastage is a key strength of Reader's Digest Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Reader's Digest Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Reader's Digest Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Reader's Digest Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.