During the live ISL matches, a 10-second Video Ads package featuring 30 FCTs will be displayed on the TV channel for 15 matches giving a total of 450 exposures. Additionally, Upto a 5-second Display Ads package featuring 1 SqueeUp will also be shown on the TV channel for 15 matches giving a total of 15 exposures. For further information, please refer to the deliverables section inside the execution details provided below.